Personal Information from a child under the age of 13 is only collected when it is necessary for the purposes of verifying the child’s age, administering the child’s participation in the contest or promotion and, if the child wins a prize, contacting the child’s parent or guardian. We will not use, maintain or disclose this Personal Information for any other purpose, without consent.

The child’s parent or guardian can contact us at any time to get more information about our Personal Information practices or to remove the child’s Personal Information from our records.

We also provide visitors to our websites the opportunity to opt-in to receive communications from us. In this case, we may ask the visitor for his or her email address, first name and last name, or username, address, city, province, phone number, postal code and birth date. These communications will include our regular newsletter, product promotions and any other information that we feel may be pertinent to the visitor. You may opt out of receiving any, or all, of these communications by emailing us at , by replying to any email we send you and entering the word UNSUBSCRIBE in the subject line, or by visiting one of our websites and logging into your account and choosing unsubscribe.

Again, if you provide us with your email address and/or name for the purposes of receiving communications from us, this information will not be shared with any third-party organization except with your express consent.

Third-Party Advertising

Newcap has engaged Acuity Ads as its advertising agent to serve ads from third parties when you visit Newcap websites. Acuity Ads privacy policy is available at the following link: These advertisers may use Browsing Data compiled by us or them about your visits to Newcap and other websites and your response to ads in order to provide advertisements on websites that they serve about goods and services that may be of interest to you. We do not target children under the age of 13.

Except as otherwise detailed in this Privacy Policy, your Personal Information will not be shared with third parties. Any third-party promotions and offers will only be made available through us on behalf of the third parties.

Log Files and Cookies

Newcap may collect Non-identifiable Personal Information through the use of cookies, web beacons, or similar files (collectively “cookies”). We use this information to assess general usage patterns, including identifying repeat users, collect demographic information, administer and make improvements to Newcap websites to tailor our visitors’ experiences and display content according to their preferences so as to make it more useful to you and other users. Newcap, our affiliate companies and such other third party as we may designate reserve the right to use, maintain, update, disclose and/or sell Non-identifiable Personal Information to third parties.

Newcap may, from time to time, provide Browsing Data (such as the number of times you have viewed an ad to serve additional ads about goods and services that may be of interest to you) to third party advertising companies. Using the Browsing Data collected, Newcap and third parties can infer such things as browser type, operating system, browser language, internet protocol address, internet service provider, and mobile advertising identifier for mobile devices.

Additionally, cookies may be used to provide easier and faster access to website features such as logins and/or repeat visits. Cookies are very small text files that are stored on personal computers for reference purposes. We do not link the information we store in cookies to any Personal Information you have submitted while on our site.

We use both session ID Cookies and persistent Cookies. A session Cookie expires when your browser is closed, and a persistent cookie may stay on your hard drive for an extended period. Session Cookies make it easier for you to navigate our site; persistent Cookies can perform such activities as storing your password for forums or blogs so you do not have to sign in every time you visit those areas, and/or may be used to enable us to track and target the interests of our users so as to enhance the overall experience of using our site.

Most browser software allows you to delete cookies. You should consult your browser instructions or help screen for information on how to delete cookies. This may interfere with our ability to personalize your experience at our websites and be recognized, or may slow down performance.

We have no access to or administration abilities over any cookies that are used by any third party advertisers on our websites.

The following link has useful information about how to opt out of cookies that are placed by companies who are members of the network NAI (Network Advertising Initiative): NAI Opt-out. For more information on online behavioural advertising or to opt-out from other third-party advertising companies, visit the Digital Advertising Alliance of Canada website at Your Ad Choices.

Access to Personal Information

If your Personal Information changes, or if you no longer wish us to possess your information, you may request correction, updating, or deletion of your information by emailing us at You may also complete any corrections, updates or deletion requests by visiting a websites login area; you also may make your request by phone or postal mail at the address/phone number indicated at the end of this privacy policy.

Location & Security

We use servers located at facilities in the United States to host our websites and store information and data (including Personal Information). Newcap follows accepted industry standards to protect any Personal Information you have provided to us, including by employing feasible physical, technological, electronic and organizational safeguards. Examples of safeguards include: limited access to relevant information by authorized employees only, allowing safeguard through passwords or personal identification numbers (PINs) to your account, and use of firewalls and encryption technology for certain electronically stored information. However, please be aware that no method of electronic storage can ever be 100% secure. Therefore – as is the case with any organization – we are not in a position to guarantee the absolute security of your information.

You may submit any questions you may have about our security procedures by emailing us at

Links to Other Websites

Our websites may contain links to other websites that are not controlled in any way by us. Please be aware of this when you click on any such links; we are not responsible for the privacy practices and/or policies of any website other than our own. Consequently, we strongly suggest that you review the privacy policy of every website you visit, whether or not they are linked to by our own site.

Legal Disclaimer

We reserve the right to disclose your Personal Information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our websites.

Contact Details

If you have any questions or concerns regarding this privacy policy, or you wish to contact us by phone or postal mail, our contact information is as follows:
8 Basinview Drive, Dartmouth, Nova Scotia Canada B3B 1G4

This privacy policy was last updated in April, 2017.